I'm more used to being a critic of advertising, but i have to admit, i kind of like this old late 60s-early 70s ad campaign/stunt for canadian club whiskey the idea is if anyone is interested in learning of the ujiji hidden case of canadian club whiskey, contact me @ [email protected] wow there's still. Hollywood branded shares the case study on the mad men canadian club integration, and how sales were massively impacted by this whiskey's starring role on tv for liquor product placement. In 1967 canadian club launched its hide a case campaign, with 25 cases of booze dropped in remote locations all over the world including mount kilimanjaro in africa. The enigmatic ad man was so devoted to his drink of choice – canadian club, neat – that the label on his vintage bottle of the whisky was looking worn so the producers called beam inc , the distiller that has owned canadian club since 2006 we mocked up a case of ['60s-style bottles]and sent them.
In 1967 whisky brand canadian club launched its hide a case campaign, hiding 25 cases of the premium liquor in remote locations over the world there is still one up for grabs in the uk - the location has been confirmed as the loch ness in the scottish highlands, a place synonymous with fine whisky.
Energy bbdo is a full-service advertising agency owned by globally renowned bbdo worldwide we function as a highly creative boutique with a vast network for. Those gains may sound modest, but in the context of canadian club's performance over the past two decades, they border on a revelation case shipments fell from 39 million in 1980 to 15 million in 1995, trickling down to 13 million last year, according to impact's annual spirits study that's the pattern of.
Between 1967 and 1991, distiller canadian club hid 25 cases of whiskey in remote locations around the world, including mt kilimanjaro, the great barrier reef and the north pole, and released clues through a series of ads in life, look and other magazines to where the cases were hidden.
Hiram walker & sons recently completed a glass-to-pet conversion for three different sizes of its well-known canadian club-brand whiskey. Comment: you may or may not be familiar with the canadian club (whiskey) hide a case promotion the company started the promotion in 1967, hiding cases of their whiskey all around the world until 1983, they hid forty cases in total (they revamped the project in 2004 and this promotion was. A brilliant ad campaign people of a 'certain age' will likely remember an ad campaign in the 1970s and '80s conducted by canadian club (cc) whiskey it created some mysteries so intriguing that people traveled all over the world in their attempts to locate the subjects of the ads and claim a supposed.
For a mediocre whisky, it was a brilliant advertising stunt called the “hide a case” campaign, the hiram walker & sons liquor company sent adventurous boozehounds on a treasure hunt back in the 1960s, 70s and 80s twenty-five cases of canadian club were hidden around the world, free for the taking. Tour of former hiram walker & sons head office reveals prohibition's canadian connection.
It was called the hide-a-case campaign cases of the company's signature brand, canadian club, were planted in exotic places around the world - like mt kilimanjaro in africa, mt st helen's in washington state, the swiss alps and in the yukon then, magazine ads invited cc drinkers to try and find the whisky.